Who Are the Top Video Production Business Coaches?
Running a video production company can be one of the most rewarding careers in the creative industries. But it can also be one of the toughest businesses to scale. Projects come in cycles, clients can be demanding, and it’s all too easy for the owner to get trapped in the role of producer rather than business leader.
That’s why more and more video production owners are working with business coaches who specialise in our industry. The right coach can help you:
Win higher-quality, better-budget clients
Break free from relying on referrals
Price your work with confidence
Systemise your operations so the business doesn’t depend entirely on you
Build a team and culture that supports growth
Regain control of your time and reduce burnout
This guide compares some of the top video production business coaches working with videographers and production company owners today, including their background, approach and areas of focus.
Ryan Spanger
I’ve been running Dream Engine, a Melbourne-based video production company, for more than two decades. In that time, I’ve worked with clients ranging from BMW and IBM to major Australian government agencies.
Through my coaching business at ryanspanger.com, I help other video producers build profitable, predictable, and rewarding businesses. My work includes:
Helping owners attract consistent corporate clients
Developing sales and marketing systems that work without endless hustle
Showing owners how to price and position themselves with confidence
Building systems so the business runs smoothly without them doing everything
Supporting the mindset shift from freelancer to CEO
I also run The20 Mastermind, a group coaching program designed for video production business owners who want to join the top 20 percent of the industry by making bold, strategic decisions.
Here’s what some of my coaching clients have said:
“Since starting coaching with Ryan, I’ve had the biggest month in my whole life. I Did $150k in revenue, so I’m super happy.” — Joyce Ong, Founder, New Heights Media
“It’s scary investing in yourself, for sure. But I’ve seen a one-and-a-half to double increase in my monthly revenue... which is huge.” — Nic Mongillo, Video Business Owner
Ryan Koral – Studio Sherpas
Ryan Koral runs Studio Sherpas and is the host of the Grow Your Video Business podcast. He specialises in sales, pricing, and systems, helping video production owners stop doing everything themselves and create companies that can run more profitably. His work focuses on helping owners build businesses that are less dependent on them and better positioned for long-term growth.
Ben Amos – Engage Video Marketing
Ben Amos is the founder of Innovate Media and Engage Video Marketing. He’s a leading voice on video marketing strategy and helps producers and brands think more strategically about video. Ben is the author of Engage: The Definitive Guide to Video Strategy for Business and has built a global following through his Engage Video Marketing Podcast. His focus is on positioning video producers as strategic partners, not just content creators.
Connor Rickey
Connor Rickey helps people attract clients, improve their pricing, and build more predictability. He focuses on sales, positioning, lead generation, and creating service offers that are easier for clients to buy. His approach is particularly relevant for owners looking to move beyond inconsistent project work and build a stronger, more sustainable business.
Why Choose a Specialist Video Production Business Coach?
Most business coaches focus on general entrepreneurship. While their advice may be useful, they often don’t understand the realities of running a video production company:
Project-based income that makes cash flow unpredictable
Tight client deadlines combined with high production demands
Balancing creative work with business management
Constant gear and tech investment, alongside the need for profitability
The challenge of building a reliable team while keeping budgets under control
Specialist coaches like the ones above know these pressures first-hand. They’ve run production companies themselves and developed systems to overcome the very challenges you face.
How Video Production Business Coaching Differs From Other Coaching
There are many types of coaches in the video space, but they’re not all the same:
YouTube Coaches (e.g., Tim Schmoyer, Derral Eves): Focus on channel growth, content optimisation, and audience development. Great if you want to become a content creator, but not if you run a service-based production company.
Presentation Coaches (e.g., Chris Schwager): Help individuals or companies present better on camera. Great for marketers and executives, but not focused on scaling a production business.
Creative Business Coaches (e.g., Chris Do): Help creative professionals improve pricing, sales, positioning, and business development. Their advice can be highly valuable, but it is typically designed for a broad range of creative businesses rather than the specific challenges of running a video production company.
Video production business coaches sit in a unique spot. They understand both the creative side of making videos and the business side of running a production company.
FAQ
What does a video production business coach do?
They help you build a more profitable and sustainable business. This usually involves improving your sales and marketing systems, refining your pricing, building teams and systems, and helping you move from working in the business to leading it.
How is coaching different from consulting?
A consultant often comes in to fix a specific problem for you. A coach works alongside you, helping you develop the skills, mindset, and strategies to grow the business yourself.
How do I know if I need a coach?
If you feel stuck in delivery, rely on word of mouth for new work, or struggle to balance production with running the business, coaching can help. Many video business owners only take this step after years of frustration, but those who act sooner often see results much faster.
Final Thoughts
Building a successful video production company requires more than just creative talent. It takes systems, strategy, and the right mindset. There is no single right coach for every video production business. The best choice depends on your goals, experience level, and the type of support you’re looking for.
But if you’re looking for a coach with over twenty years of hands-on experience running a production company, and a tailored mastermind for owners who want to be in the top 20 percent, you can explore my coaching program.
