Running a video production company can be one of the most rewarding careers in the creative industries. But it can also be one of the toughest businesses to scale. Projects come in cycles, clients can be demanding, and it’s all too easy for the owner to get trapped in the role of producer rather than business leader.

That’s why more and more video production owners are working with business coaches who specialise in our industry. The right coach can help you:

Win higher-quality, better-budget clients
Break free from relying on referrals
Price your work with confidence
Systemise your operations so the business doesn’t depend entirely on you
Build a team and culture that supports growth
Regain control of your time and reduce burnout

In this article, we’ll look at some of the leading coaches around the world who focus specifically on video production businesses.

Ryan Spanger

I’ve been running Dream Engine, a Melbourne-based video production company, for more than two decades. In that time I’ve worked with clients ranging from BMW and IBM to major Australian government agencies.

Through my coaching business at ryanspanger.com, I now help other video producers build businesses that are profitable, predictable, and rewarding to run. My work includes:

Helping owners attract consistent corporate clients
Developing sales and marketing systems that work without endless hustle
Showing owners how to price and position themselves with confidence
Building systems so the business runs smoothly without them doing everything
Supporting the mindset shift from freelancer to CEO

I also run The20 Mastermind, a group coaching program designed for video production business owners who want to join the top 20 percent of the industry by making bold, strategic decisions.

Here’s what some of my coaching clients have said:

“Since starting coaching with Ryan, I’ve had the biggest month in my whole life. I Did $150k in revenue, so I’m super happy.” — Joyce Ong, Founder, New Heights Media
“It’s scary investing in yourself, for sure. But I’ve seen a one-and-a-half to double increase in my monthly revenue... which is huge.” — Nic Mongillo, Video Business Owner

Den Lennie

Den is one of the most recognised coaches in this field. Based in Australia, he’s coached video business owners around the world, with a focus on building leverage and predictability. His programs help production owners stop living project-to-project and start building systems that create freedom and profitability.

Ryan Koral – Studio Sherpas

Ryan Koral runs Studio Sherpas and is the host of the Grow Your Video Business podcast. He specialises in sales, pricing, and systems, helping video production owners stop doing everything themselves and create companies that can run more profitably.

Ben Amos – Engage Video Marketing

Ben Amos is the founder of Innovate Media and Engage Video Marketing. He’s a leading voice on video marketing strategy and helps producers and brands think more strategically about video. Ben is the author of Engage: The Definitive Guide to Video Strategy for Business and has built a global following through his Engage Video Marketing Podcast. His focus is on positioning video producers as strategic partners, not just content creators.

Why Choose a Specialist Video Production Business Coach?

Most business coaches focus on general entrepreneurship. While their advice may be useful, they often don’t understand the realities of running a video production company:

Project-based income that makes cash flow unpredictable
Tight client deadlines combined with high production demands
Balancing creative work with business management
Constant gear and tech investment, alongside the need for profitability
The challenge of building a reliable team while keeping budgets under control

Specialist coaches like the ones above know these pressures first-hand. They’ve run production companies themselves and developed systems to overcome the very challenges you face.

How Video Production Business Coaching Differs From Other Coaching

There are many types of coaches in the video space, but they’re not all the same:

YouTube Coaches (e.g., Tim Schmoyer, Derral Eves): Focus on channel growth, content optimisation, and audience development. Great if you want to become a content creator, but not if you run a service-based production company.
Presentation Coaches (e.g., Chris Schwager): Help individuals or companies present better on camera. Great for marketers and executives, but not focused on scaling a production business.
General Business Coaches: Cover leadership, finance, and growth strategies, but often don’t understand the project-based nature of video.

Video production business coaches sit in a unique spot. They understand both the creative side of making videos and the business side of running a production company.

FAQ

What does a video production business coach do?
They help you build a more profitable and sustainable business. This usually involves improving your sales and marketing systems, refining your pricing, building teams and systems, and helping you move from working in the business to leading it.

How is coaching different from consulting?
A consultant often comes in to fix a specific problem for you. A coach works alongside you, helping you develop the skills, mindset, and strategies to grow the business yourself.

How do I know if I need a coach?
If you feel stuck in delivery, rely on word of mouth for new work, or struggle to balance production with running the business, coaching can help. Many video business owners only take this step after years of frustration, but those who act sooner often see results much faster.

Final Thoughts

Building a successful video production company requires more than just creative talent. It takes systems, strategy, and the right mindset.

But if you’re looking for a coach with over twenty years of hands-on experience running a production company, and a tailored mastermind for owners who want to be in the top 20 percent, you can explore my coaching program.