How to Get More Referrals Without Feeling Awkward
Make word of mouth a more deliberate source of work. Learn how to ask for introductions, approach the right people and keep goodwill at the centre of the relationship.
Which Services Should Your Video Business Offer?
Choose the services that belong in your video business, understand when to specialise and expand without losing focus.
Monk Mode: How I Got a Year’s Worth of Work Done in a Month
How a month of focused work helped me improve my production and marketing systems, and how to make time for the changes your video business needs.
How to Get More Work from Past Clients: A Simple Follow-Up System
Reconnect with past clients and create more repeat work with a simple follow-up system.
How to Make Clients Feel Confident Hiring You: 7 Practical Steps
Learn seven practical ways to reduce friction, communicate with confidence and make your video production business easier for clients to hire.
Stop Letting Leads Slip Through the Cracks: Using a CRM in Your Video Business
Build a simple CRM sales process that keeps opportunities moving.
How Much Should You Charge 2: Pricing to build relationships
Charge fairly while creating client experiences that build lasting relationships.
How Much Should You Charge for Video Production
Video pricing depends on positioning, costs and profit.
How to Escape the Feast or Famine Cycle in Your Video Business
Escape feast or famine through consistent sales and marketing habits.
The Inner Game of Building a Video Production Business
The mindset and philosophies that shaped my 20 years in business.
What to Do When Your Video Production Business Feels Stuck
A practical look at how one filmmaker regained direction after burnout by redefining success.
Retention - More leads and clients part 3
How to build long-term client relationships that generate repeat business
More Leads and Clients (Part 2: Leverage)
Most production companies are sitting on valuable proof they’re not using.
How to Get More Leads and Clients for Your Video Production Business (Part 1: Acquisition)
How to build a reliable system for generating video leads.
From Videographer to Business Operator
Building a production company requires more than just making good videos.
Play the Long Game: Building a Better Video Business Over Time
Short-term decisions feel safe, but they can hold your video business back.
Making Your Video Production Offer Easier to Say Yes To
Why your offer structure determines whether clients say yes or hesitate.
What to Do If a Client Questions Your Rates or Your Invoice
Handling client pushback on pricing without damaging trust or relationships.
Why I Started The Business of Video Production Podcast
The business was working, but I knew I needed to take it further.
Monthly Video Retainers: The Good, the Bad, and the Reality
What works, what fails, and how to structure video retainers properly.