How I’m Using AI in My Video Production Business
How I’m using AI for websites, proposals, production planning and editing, what still needs my judgement, and the work I’m choosing to do myself.
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How I’m Using AI in My Video Production Business
How I’m using AI for websites, proposals, production planning and editing, what still needs my judgement, and the work I’m choosing to do myself.
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From the archive
106 articles
How to Get More Referrals Without Feeling Awkward
Make word of mouth a more deliberate source of work. Learn how to ask for introductions, approach the right people and keep goodwill at the centre of the relationship.
Which Services Should Your Video Business Offer?
Choose the services that belong in your video business, understand when to specialise and expand without losing focus.
Monk Mode: How I Got a Year’s Worth of Work Done in a Month
How a month of focused work helped me improve my production and marketing systems, and how to make time for the changes your video business needs.
How to Get More Work from Past Clients: A Simple Follow-Up System
Reconnect with past clients and create more repeat work with a simple follow-up system.
How to Make Clients Feel Confident Hiring You: 7 Practical Steps
Learn seven practical ways to reduce friction, communicate with confidence and make your video production business easier for clients to hire.
Stop Letting Leads Slip Through the Cracks: Using a CRM in Your Video Business
Build a simple CRM sales process that keeps opportunities moving.
How Much Should You Charge 2: Pricing to build relationships
Charge fairly while creating client experiences that build lasting relationships.
How Much Should You Charge for Video Production
Video pricing depends on positioning, costs and profit.
How to Escape the Feast or Famine Cycle in Your Video Business
Escape feast or famine through consistent sales and marketing habits.
The Inner Game of Building a Video Production Business
The mindset and philosophies that shaped my 20 years in business.
What to Do When Your Video Production Business Feels Stuck
A practical look at how one filmmaker regained direction after burnout by redefining success.
Retention - More leads and clients part 3
How to build long-term client relationships that generate repeat business
More Leads and Clients (Part 2: Leverage)
Most production companies are sitting on valuable proof they’re not using.
How to Get More Leads and Clients for Your Video Production Business (Part 1: Acquisition)
How to build a reliable system for generating video leads.
From Videographer to Business Operator
Building a production company requires more than just making good videos.
Play the Long Game: Building a Better Video Business Over Time
Short-term decisions feel safe, but they can hold your video business back.
Making Your Video Production Offer Easier to Say Yes To
Why your offer structure determines whether clients say yes or hesitate.
What to Do If a Client Questions Your Rates or Your Invoice
Handling client pushback on pricing without damaging trust or relationships.
Why I Started The Business of Video Production Podcast
The business was working, but I knew I needed to take it further.
Monthly Video Retainers: The Good, the Bad, and the Reality
What works, what fails, and how to structure video retainers properly.
From Wedding Videos to Corporate: What I Learned and When to Move On
Lessons from moving from wedding videography to corporate video production work.
How Video Production Companies Should Be Using AI
Where AI genuinely saves time, where it becomes distraction, and how to use it to improve marketing.
Leverage, Not Escape: A Better Way to Build Your Video Business
Building a business that runs without you sounds smart. It’s often misguided.
Pricing Your Video Production Services
Stop guessing your pricing. Learn how to price video production work strategically and confidently.
Listener Questions: Alex in New York
Real questions about tools, team, productivity, and AI in video production business.
How to Get Momentum Back at the Start of the Year
A practical guide to rebuilding momentum after a slow start, using small actions to create clarity.
Videographer to Business Owner
What it actually takes to go from videographer to becoming a real business owner.
Get Paid: How to Stop Chasing Invoices and Fix Your Cash Flow
Clear payment terms reduce stress, improve cash flow, and help production businesses stop chasing invoices.
What’s Working Right Now (Part 3): Not Holding Back
Why fully committing to your video production business changes results, confidence, momentum, and long-term sustainability.
How to Generate Consistent Leads for Your Video Production Business
Build a video production business that generates consistent leads without relying on referrals,
How to Grow a Video Production Business with Repeat Clients
Discover the key reason my video production company just had its best month ever, and how repeat clients create lasting business success.
LinkedIn Content Strategy for Video Business Owners
LinkedIn content ideas that help you stay top-of-mind with clients, build authority, and post more consistently.
Selling Video Through Curiosity and Connection
Learn how curiosity and empathy can make selling video production feel natural, confident, and authentic.
Packages vs Proposals: What’s Better for Your Video Business?
Learn when to use packages or proposals to grow your video business.
Can You Make More Than $500K in Video Production?
Let’s talk about what it really takes to build a half-million-dollar-plus video production business…
What’s Keeping Your Video Business Stuck?
Habits and mindsets that can stop you from reaching your full potential.
Who Are the Top Video Production Business Coaches?
Discover the best video production business coaches and how they help producers grow.
How to Lead a Video Production Team
Leading a team is the next step in growing your video business. Here’s how to set a vision, give feedback, and build trust.
How to Hire Staff for Your Video Production Business
Learn systems, outsourcing, and leadership strategies to move beyond freelancing.
Why You Need Systems — Even If You’re a One-Person Video Business
Even if you’re a one person business, the solution is not working harder. The solution is building systems.
The Power of Systems in Video Production Businesses
Why building simple, reliable systems is one of the smartest moves you can make as a video business owner.
How to Break Out of the Day-to-Day and Focus on Growth
Feeling stuck in the day to day and struggling to find time to work on the business instead of just in it?
How Nic Went Full Time In His Video Business (and Doubled His Income)
Discover how Nic transformed his side hustle into a thriving full-time video production business.
Developing an 80/20 Mindset
Discover how the most successful video production business owners think, act, and operate.
How to Apply the 80/20 Rule to Your Video Production Business
A practical exercise to apply the 80/20 rule to your video business.
The 20 Percent That Builds a Profitable Video Business
There’s a way to run a video production business that brings more clarity. More profit. Less chaos - 80/20
My Journey to Running a Video Production Company Part 2
Every video producer has a story. A winding path of wins, failures, teachers, false starts, and moments of clarity
My Journey to Running a Video Production Company Part 1
The most valuable lessons often come from the unexpected and overlooked moments along the way.
Personal Transformation - The Iron Man Model: Pillar 5
No amount of tech or tactics can replace the work of becoming someone who can lead through uncertainty, discomfort, and change.
Automation - The Iron Man Model: Pillar 4
Build smart systems that help you scale, stay sane, and focus on what really matters.
Smart Delegation - The Iron Man Model: Pillar 3
If you want to grow, you have to let go. You have to delegate. Not just tasks, but responsibility, ownership, and trust.
Innovation - The Iron Man Model: Pillar 2
Practical ways to rethink your systems and build a leaner, smarter, more sustainable video business.
AI - The Iron Man Model: Pillar 1
Discover how AI can help video production business owners streamline workflows, boost profits, and stay ahead
The Kid with the Gimbal, and What He Can Teach Us
Discover why the "kid with the gimbal" isn’t your real challenge, and how changing your mindset can help you lead with strength and clarity..
The Iron Man Model: How to Build a Lean, Profitable, and Future-Proof Video Production Business
Learn the Iron Man Model for building a lean, profitable, and future-proof creative business.
What I Learned From One Year of Podcasting
Lessons from doing The Business of Video Production Podcast for 1 full year.
Part 2: How to Transform Your Video Production Business in 90 Days
Here’s a practical 90-day roadmap to help you build momentum, attract better clients, and grow with confidence.
How to Transform Your Video Business in 90 Days
Designed for video production business owners who want more clarity, consistency, and control.
All Bets Are Off – The New Rules of Video Production
This episode is, I guess you could say, a kind of a wake-up call. A reality check.
How to Keep Clients Coming Back: The Power of Retention Systems
Retention isn’t just about keeping clients happy. It’s about building long-term relationships that generate repeat business and referrals.
Part 2: The Essential Habits of a Successful Video Producer
Part 2: 10 Essential Habits of a Successful Video Producer
Building a Video Business That Lasts | Creatives Grab Coffee 85
How to Build a Thriving Video Production Business: Insights from Ryan Spanger
The Essential Habits of a Successful Video Producer
10 Essential Habits of a Successful Video Producer
The Profit Formula for Video Production Businesses
The core elements of the Profit Formula, and actionable strategies to implement them in your video production business.
How to Coach Yourself: A Guide to Self-Coaching Success
You're always being coached. By someone else, or by yourself. How to Coach Yourself: A Step-by-Step Guide to Self-Coaching Success.
The Truth About Video Production Pricing (And What to Do Instead)
Increasing your rates is one of the simplest levers to pull in your business in order to increase your profits. But you’ve got to approach it in the right way.
Sales for Videographers: Win Clients Without Being Pushy or Salesy
How you can win more clients and grow your video production business without using manipulative tactics or turning into someone you’re not.
How to Build a Strong Brand for Your Video Business
Once you get your branding right, you’ll connect with prospects more effectively, differentiate from competitors, and position your company to command higher prices.
Unlock Your Ambition and Achieve More in Your Video Business
As a video production business owner, your ambition dictates how high you set your sights, how far you're willing to go, and what you’re prepared to do to achieve your goals.
How to Start a Video Production Company in 2025
This live coaching session offers valuable insights for anyone looking to grow their business and navigate early challenges.
Reflecting on the Year and Setting Intentions for 2025
This is a moment to pause, take stock of where you are, and consider where you want to go in your video production business.
What to Do in January (to Set Up Your Year)
There’s a way you can rest and recover from a big year while still using the incredible opportunity that January offers.
Embrace Obsession: The Key to Thriving in Video Production
When you’re obsessed with your craft, it doesn’t feel like work. You pursue it with joy, hunger, and energy.
How Onboarding and Review Can Transform Your Video Business
How you can dramatically improve your client experience, streamline your workflow, and help you win more repeat business..
Video Business Coaching: Your Questions Answered
If you’re curious about whether coaching is right for you, either now or in the future, keep reading.
How to Design a Website for Your Production Company
Creating a high-converting website for your video business.
How to Write a Winning Video Production Proposal
Key elements of a great proposal, mistakes to avoid, and how to increase your chances of closing more deals.
Finish Strong: How to Make the Most of the Year’s Final Stretch
Rather than coasting, this is the perfect time to finish strong, and set yourself up for success in 2025.
How to Overcome Negative Thinking and Thrive in Your Video Business
Reframe challenges, adapt to industry changes, and secure new opportunities by shifting your mindset and refining your approach.
The Pros and Cons of Niching in Video Production
This podcast episode provides insights into whether specialisation is the right path for video production professionals.
Harnessing Competition for Success
Learn how to harness healthy competition in video production to push your business forward.
Reflecting on 25 Episodes of The Business of Video Production Podcast
Discover 25 key lessons to grow your video production business from my podcast.
The Power of Quiet Confidence in Your Video Production Business
Discover how to build quiet confidence in your video production business.
Improving the Quality of Your Video Work: A Framework for Success
A framework for ensuring your videos stand out in a competitive market.
Business Success Metrics
How to Track Business Metrics for Video Production Success | Essential KPIs & Growth Strategies.
How to Deliver World-Class Service in Your Video Production Business
Providing an amazing experience for clients can be a total game-changer in your video production business.
The Power of Personal Branding for Video Business Owners
Discover why personal branding is essential for video production business owners.
Questioning Industry Assumptions to Elevate Your Video Production Business
Challenge Industry Assumptions to Elevate Your Video Production Business
The Inner Game of Video Production: Transforming Your Mindset for Success
Master the Inner Game of Video Production to Build a Thriving Business.
The Perfect Business Model for a Video Production Company
Obviously, there’s no such thing as perfect. This is just what’s right for me.
Leveraging Regrets for Growth in Your Video Production Business
Instead of suppressing regret, we should leverage it as a powerful tool for learning and change.
Do You Have the Production Company You Want? Here’s What Might Be Holding You Back
You might feel like you’re not quite where you want to be. So what’s standing in your way?
How to Audit and Optimise Your Video Production Business Expenses
If you haven't conducted a financial audit before, you may be surprised at the savings and opportunities you uncover.
Mastering Freelancing: How to Build a Thriving Video Production Business
Proven strategies for outreach, pricing transparency, and standing out as a freelancer.
Unlocking the Full Potential of Freelancing in Video Production
Discover key strategies to turn freelancing into a profitable, sustainable career.
How to be Productive in Your Video Business
Let's explore the process of having ideas and then turning them into action.
The Sales Thermostat: How to Break Through Your Financial Ceiling in Video Production
What is the Sales Thermostat, and how is it affecting your video production business?
How to Win More Corporate Video Work
How to position yourself as the go-to provider for business clients.
How to Survive the Quiet Times in Your Video Production Business
Surviving slow periods in business isn’t just about making it through. It’s about using them to strengthen your business for the future.
Should You Get Off the Tools? Finding the Right Balance in Your Video Production Business
Finding the Right Balance in Your Video Production Business.
How to Sell Video Production Services
Developing an Authentic Sales Process for Your Video Production Business.
Build Wealth Through Your Video Production Business
Opportunities and potential pitfalls of building wealth through your video business.
How to Build a Video Production Team
Why Building a Team is Essential for Growing Your Video Production Business.
How to Build a Video Production Company
A 10-step framework to help video production business owners build a thriving company.
The Business of Video Production
Welcome to my podcast. Here’s what we’re going to be focusing on.
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