The20 - A video business mastermind
for the few who do what the 80% won’t
Built for a small group of production company owners ready to do the work. Monthly commitment. No sales call.
What separates the top 20% of video businesses from everyone else? It's not talent. It's not luck. It's how they think, what they focus on, and the actions they're willing to take.
The20 is a mastermind and coaching group for video production business owners who are ready to step up, start leading, and build something focused, profitable, and on purpose.
The name comes from the 80/20 Rule: The idea that a small number of actions create the majority of results. The top 20% of businesses win most of the work, work with the best clients, and do the kind of creative work they’re proud to put their name on.
They’re not always the loudest or most visible. Often, it’s the quiet achievers who get ahead. The ones who don’t chase attention, but show up consistently, implement what matters, and are prepared to do the uncomfortable work others avoid. They back themselves, cut the noise, and build businesses that work.
This isn’t about chasing growth to impress anyone. It’s about building a solid, profitable business that gives you more freedom.
If that resonates, keep reading.
The Problem: Most video business owners are stuck in the 80%
They’re constantly busy but never quite in control.
Chasing low-margin jobs. Pricing by gut feel.
Reacting to whatever comes in. Doing everything themselves.
They know they could be doing better work. With better clients.
They just don’t have the time or clarity to change.
The20 is for video business owners who want to operate differently
The ones who are ready to:
Focus on winning and retaining better clients
Build a simple, repeatable marketing and sales system
Charge what you’re worth and be valued for what you bring
Delegate the right work, so you’re not the bottleneck
Realign your production company around what actually matters to you
It’s called The20 because the top 20% of businesses win 80% of the work. Not because they’re more talented filmmakers. Or have better gear. But because they make different decisions.
This is a group for people who are ready to make those decisions.
What You Get in The20
A quarterly one-on-one coaching session to map your strategy
Weekly small group coaching calls to for focus and support
A private Slack channel where I answer your questions
Group chat for feedback, support, and connection with members
Access to my proprietary frameworks - outbound sales, client retention, proposals, hiring, and more
How It Works
Coaching and accountability weekly. Daily contact via Slack.
Some of the quick wins you could achieve in your first 60 days:
Transforming your website so it actually converts
Fixing your proposal template to stand out and win work
Setting up an outbound sales system that feels natural and works
Reconnecting with past clients and turning them into new projects
Who it’s for
This is right for you if:
You’re open to coaching, feedback, and honesty
You want a lean, profitable business you’re proud of
You feel the pull to go all in, and know it’s time to stop holding back
If that’s you, you’ll fit right in.
Why This Method Works
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Clarity over distraction
You focus on the work that matters most, not on chasing every opportunity or trend. -
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Small group, strong support
Weekly calls and daily Slack access keep you connected, encouraged, and on track. -
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Custom frameworks, not templates
You get proven systems and tools you can shape to suit your business and personality. -
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Early wins and lasting impact
We aim for quick improvements in the first 60 days while laying foundations for long-term growth. -
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Honest coaching from real experience
You get guidance from someone who has built and runs a successful production company. -
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Tailored for video business owners
Everything here is made specifically for production companies, not generic creative service businesses.
What’s it Like Working With Ryan
Hear directly from production company owners about the impact Ryan’s guidance has had on their business.
“It’s scary investing in yourself, for sure. But I’ve seen a one-and-a-half to double increase in my monthly revenue... which is huge.”
The Details
The20 is a monthly program. No long-term contract.
There’s no sales call. Everything you need to know is right here. Questions? Ask.
If you’ve read this far, you already know whether this is for you.
If you're ready to take full ownership and build the video business you know you're capable of, this is your next step.
Do You Qualify?
This is for video business owners who:
✔ Want to increase revenue without working more hours.
✔ Are tired of figuring everything out alone and need guidance.
✔ Are coachable and ready to take action.
It’s NOT for:
🚫 Those who want a magic bullet but won’t implement the work.
🚫 Anyone who isn’t open to coaching, collaboration, and feedback.
Ready to show up differently?
To invest your energy in things that matter: sales, positioning, systems, clarity.
To build something that reflects your values, your experience, and vision for the future.
Join below and let’s get to work.
US$ 500 per month
Join The20
Quarterly one-on-one call
Customised business plan
Weekly small group call on Zoom
Private Slack channel with daily response
Group chat for feedback and support
Like-minded, driven community
Access to my Frameworks
Ready to make the change?
Once you commit to tuning out the distractions and are prepared to do what it takes to achieve your goals, you’ll be ready.