Karl Devic · FLVR Creative · Melbourne
Winning new clients and bigger projects.
How coaching helped Karl focus on construction, win new clients and grow his revenue.
A client story by Ryan Spanger · 4 minute read
Watch Karl’s story 1:51
- The niche
- Construction
- The lead source
- PPC advertising
- The results
- New clients and larger packages
Karl Devic runs FLVR Creative, a video and photography company in Melbourne. When we first started working together, he was focusing on lifestyle brands. He also had a background in construction and experience making content for that industry.
He wanted to take the company further. But with his time taken up by production, he was struggling to work out how.
Hear it from Karl.
His experience of coaching, in his own words.
02 · Why coaching
He’d hit a ceiling.
Karl had already achieved some success, but wasn’t reaching the goals he had set for the business. The day-to-day demands of production kept him occupied, and he couldn’t see the next steps that would help the company grow.
He had been listening to The Business of Video Production Podcast and found the advice useful. That gave him the confidence to get in touch. He wanted help from someone who had built a production company and understood the work.
03 · Construction and PPC
One niche. One main lead source.
I helped Karl see how well suited he was to the construction niche. He knew the industry from his own background and was comfortable talking with the people in it. That gave him a strong starting point for building relationships with construction clients.
Through coaching, I supported him to move his focus from lifestyle brands and fully commit to construction. Karl made the decision with a clearer understanding of where his experience could help the business grow.
We focused his lead generation on pay-per-click (PPC) advertising. That gave us a straightforward marketing plan: one niche and one main lead source.
04 · Building the company
Presenting a more professional business.
We worked on the parts of the business that potential clients encountered: the website, proposal templates, email templates and how Karl approached conversations with them.
We also worked on the systems behind the business. As Karl put these changes into practice, he began to see FLVR Creative as a production company and himself as its owner.
“We are a company, not just a freelance creator anymore.”
Karl Devic, FLVR Creative
05 · Planning and support
A plan he could put into practice.
We took Karl’s vision for the year ahead and broke it into specific steps. I guided him through what needed to happen to work towards those goals, so he could see what to do next.
Our weekly sessions gave him regular accountability and a chance to work through decisions and questions as they came up. Between sessions, he could get in touch on Slack for help.
Karl found the sessions organised and professional, and felt comfortable talking things through with me. He valued how well I got to know the business and how openly I shared advice. He felt I wanted his company to succeed as much as my own.
“He doesn’t shy away from sharing any information that might help grow your business.”
Karl Devic, FLVR Creative
06 · What changed
New clients. Larger packages. Steady growth.
For Karl, one of the clearest results was the work he was now taking on:
“Landing new clients and working on larger packages that we didn’t think were possible.”
Karl Devic · Watch his story
His revenue grew steadily. He also saw the improvements in his website, proposals and approach to clients as an important part of the business’s progress.
“We’ve not only grown from a revenue perspective, but we’ve grown professionally as well.”
Karl Devic, FLVR Creative
What the coaching meant to Karl.
Karl came to coaching unsure of his next steps. He now had a clear focus on construction, PPC as his main lead source and a plan to follow. He also had regular support from someone who understood his business and could help him work through what came next.
“It’s been well worth the investment.”
Karl Devic, FLVR Creative
Your next step
Let’s work on your business.
If you’re busy delivering work but unsure how to grow your production business, I can help you work out where to focus and put a practical plan into action.
You can start with a one-off session or work with me on an ongoing basis. See the coaching options, pricing and what’s included.
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