Case Study - Joyce Ong

Background

When I started coaching Joyce, her business was already going well. She had a team in place and some good regular clients.

Challenge

In our initial call we worked together to identify her key challenges:

• marketing material that had become outdated and no longer truly reflected her business

• systems that needed to be refined to deliver work more effectively 

• How to take her quoting and budgeting to the next level to help maximise profit for the business 

Action

Working together with Joyce I helped her to do a deep analysis of who her ideal clients were, what they truly needed in a video production company, and how New Heights Media could deliver this.

This groundwork was incredibly valuable. We then applied it to updating website copy, refining the offer, and improving the quoting process.

Results

Within a few months Joyce had her most successful month ever, which was a very exciting moment.

Lessons that video production owners can take from Joyce:

• Invest in yourself - Joyce is ambitious and hungry for knowledge. She has made it a habit to continually invest in her education, and to sharpen her skills

• Pursue your passions through the support of your business. Joyce is a keen traveller and animal lover. She regularly travels around Australia to work with clients around the country, and makes time to pursue her passion of wildlife photography

Once you’re ready to get support taking your video production business to the next level, learn more about my coaching service.